Together we can decrease the level of violence, raise awareness of our activities and save lives around the world. The impact of a day of global ceasefire and non-violence cannot be underestimated.
I think there's a number of pillars to success. One is you've got to have a great idea. The other is you've got to have a constituency, you've got to have finance, and you've got to be able to raise awareness.
When I was younger, I read a book by Frank Barnaby, this wonderful nuclear physicist - he said that media had a responsibility, that all sectors of society had a responsibility to try and progress things and move things forward. And that fascinated me, because I'd been messing around with a camera most of my life.