Just tasking a team to be creative won't get you to be innovative. It's having a corporate climate that gives people the space to experiment and take risks. Only then can you truly sustain it.
You know, with bands like Kiss back out on the road and Aerosmith coming out, we are going to be a band like that, in the sense that it's a big rock band.
We had gone out on the road in 94 and 95 for a three month American tour, and we realised, as did our manager and booking agent at the time, that we have really exhausted it, and we can't make money at this anymore.